A leading player in the wood industry

Business mission and strategy

Business mission

Vida develops environmentally certified forest raw materials and makes them into customised products with complete logistics solutions for the global market. Our business areas include the manufacturing of sawn wood products, wood packaging, animal bedding and pellets, bio-energy and buildings.


Strategy

Vida will continue to be a leading company in the wood industry through innovative and unconventional solutions, and we will maintain sustainable forestry with care for forest landowners, suppliers, employees and others in the community.


Growth

Vida will grow organically and inorganically to be able to respond to new customer needs and new markets, while also growing with existing customers. Through continuous product development in close cooperation with our customers, Vida will be able to offer attractive and innovative products that create value and improve yields.


Production

Create high levels of efficiency and quality in production, with a high degree of specialisation in each unit, as well as modern equipment in the production units through a high level of investment.


Sourcing raw materials

Create long-term relationships with our timber suppliers through high levels of service and a complete range of forest services.


Environment

Vida works continuously to reduce the environmental impact of our day-to-day decisions through communicated and cohesive goals. Every Vida unit works continuously to increase the safety and improve the workplace environment of each production unit.


Social responsibility

Vida will be a good business partner and member of the community. We will develop and motivate our employees through engaged and present leaders. We will expand our role in the community and in the places where we operate, and be at the forefront in our public actions so that we are perceived as an attractive employer.

Contact us

We will answer all your questions.

Vida Wood AB

Box 100 / Lyckegårdsvägen 3 342 21 Alvesta, Sweden +46 472-439 00

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Karl-Johan Löwenadler

CEO Vida AB

Erik Dahl

Vice CEO Vida AB, CEO Vida Energi

Bernt Svensson

Financial Manager

Camilla Milton

HR Manager

Jörgen Henriksson

CEO Vida Skog AB

Henrik Thuresson

CEO Vida Packaging

Andreas Jonasson

CEO Vida Wood AB

Peter Gustafsson

CEO Vida Building

Christian Drott

COO Vida AB

Robert Klitsch

CEO Vida Alvesta AB

Anders Sundqvist

CEO Vida Tranemo AB

Rikard Andersson

CEO Vida HN AB

Magnus Bodare

CEO Vida Borgstena AB

Jan Liljegren

CEO Vida VMO AB

Marcus Jonsson

CEO Vida Vrigstad AB

Peter Ottosson

CEO Vida Hestra AB

Johan Blixt

CEO Vida Urshult & Vida Vislanda

Martin Lindstrand

CEO Vida Bruza AB

Fredrik Marnefeldt

CEO Karl Hedin Sågverk

Marie Hjortstam

Environmental Manager

Jonas Axelsson

Technical Manager

Joanna Kron

Communication Manager

Daniel Wilén

IT Manager