Business idea/strategy

Business idea
Serving the global market, VIDA develops and refines "environment-certified forest materials" into customer-tailored products. It then combines these with complete logistics solutions.

VIDA's business areas are sawn wood products, wooden packaging, bioenergy and paper.

 
Strategy
With innovative and unconventional solutions, VIDA shall maintain its position as a leading player in the wood industry. Through consideration for forest owners, suppliers, employees and society as a whole, VIDA shall promote long-term, sustainable forestry and forest-based industry.
 
  Growth
To be able to respond to the needs of new customers and markets, while also widening our relations with existing customers, VIDA shall expand through organic growth and acquisitions.
Through continuous product development in close collaboration with customers, VIDA shall be able to offer attractive and innovative products that enhance both value and efficiency.

Production
Via a high degree of specialisation in each unit and through production facilities that, thanks to continuous investment, have the latest equipment, VIDA shall ensure high efficiency and quality in its production.

Raw materials procurement
Through high service levels and a complete range of forest services, VIDA shall create long-term relations with its timber suppliers.

Profitability
VIDA shall grow with maintained profitability.

Environment
Through communicated and uniform goals, VIDA shall work towards continuously reducing the environmental loading resulting from its daily decisions.
Each VIDA unit shall continuously work towards increased safety and the improvement of the work environment at each production facility.

Social responsibility
VIDA shall be a good business partner and shall seek to have a positive influence on society in general. Through committed and participative management, VIDA shall develop and motivate its employees.
To be perceived as an attractive employer, VIDA shall expand its role in society and the communities where it has operations. For the same reason, VIDA shall be at the forefront of public initiatives.